We are proud of the range and quality of merchandise that we are able to offer for customers. As of 30 April 2015, our product portfolio comprised more than 10,000 varieties of merchandise across varying brand tiers and price range, targeting middle to high income group. Such strategy is aimed at serving the needs of different customer groups and hence enlarging our customer base. We also conduct a periodic review of our product mix to keep ourselves abreast of the latest market trend and customers' preferences and enable our product offering to evolve. Our products can be broadly divided, by functionality, into the following categories.
Building materials Home improvement materials Furnishing
Steel Ceramics Lightings
Pipe and fittings Flooring and doors Furniture
Electrical wires and cables Electrical materials Textile
Aluminium Alloy Sanitary ware Electrical appliances
Cement and building mortar Plumbing Home accessories
Paint and chemicals Hardware and kitchen system
With our increasing sales efforts in and dedication to developing a diverse sales channels, our sales of home improvement materials and furnishings have been increasing. Going forward, while sales of building materials are expected to continue to be our major source of revenue, we intend to continue to develop different lines of merchandise particularly home improvement materials and furnishings and interior design and engineering services, to optimise our product mix and expand and develop our sales outlet network in order to continue to grow our business and diversify our revenue source.
Our interior design and engineering service
Xinya Decoration, our subsidiary in the PRC, was established in 2012 for providing interior design and engineering services to our customers. We adopt a brand strategy under which we are operating two service counters, one under "Xinya Decoration" brand and one under the brand licensed from a third party decoration company pursuant to a franchise agreement, and both situated in our flagship mall in Meizhou for providing interior design and engineering services. Our footprint under this business operation currently covers Meizhou of Guangdong Province. We have designers, budgeting personnel and a project team for providing the services and we also engage subcontractors to carry out certain work required by us.